The 9 best SEO tools
- SEOClarity for an SEO AI assistant tool
- Surfer for AI integration
- Semrush for SEO rank tracking
- SEOptimer for SEO audits
- Ahrens for competitor research
- Clearscope for SEO content optimization
- Letterdrop for SEO content automation
- BuzzSumo for SEO content ideation
- AnswerThePublic for content research on a budget
- Jump to a section:
- Google PageSpeed Insights
- Ahrefs Webmaster Tools
- Answer the Public
- Google Analytics
- Google Search Console
- Ahrefs Backlink Checker
- Google Ads Keyword Planner
- SERP Snippet Optimization Tool
- Google Trends
- Ahrefs SEO toolbar
- Moz Local Listing Score
- Yoast SEO
- JSON-LD Schema Generator For SEO
- Classy Schema Structured Data Viewer
- SimilarWeb
- SERP Robot
- XML Sitemaps
- Robots Generator
- Copyscape
- Google Alerts
- Screaming Frog SEO Log File Analyser
- Exploding Topics
- The hreflang Tags Generator Tool
- SEO Surfer Keyword Surfer
- Google Mobile Friendly Test
- Website Authority Checker
- Whitespark Google Review Link Generator
- SEMRush
1. Google PageSpeed Insights – seo tools
Check the speed and usability of your site on multiple devices
Limitations: None
Enter a URL, and this tool will test the loading time and performance for that URL on desktop and mobile. It then grades your site’s performance from 0 – 100. It tells you exactly how fast it takes to load the site according to different metrics and suggests areas for improvement.
Alternatives: Pingdom, WebPageTest, and GTMetrix
2. Ahrefs Webmaster Tools – seo tools
Run a technical audit of your site
Limitations: 10,000 crawl credits per project per month
Sign up for Ahrefs Webmaster Tools, verify your website, and you can audit your website for over 100+ technical SEO issues. The tool also gives suggestions on how to fix them.
After running an SEO audit, it also suggests areas where you can improve your internal linking, which helps boost your rankings in search engines.
This tool also lets you see your site’s organic keyword rankings and who’s linking to you.
Alternatives: Screaming Frog (audit), Beam Us Up (audit)
3. Answer the Public – seo tools
Hundreds of keyword ideas based on a single keyword
Limitations: Three free searches per day; you have to sign up to use them.
Enter any relevant keyword, and Answer the Public will provide a huge list of long-tail keyword opportunities, plus common questions asked.
Alternatives: KeywordTool.io, UberSuggest, Keyword Sheeter, Keyword Generator
4. Google Analytics – seo tools
Complete web stats and search insights
Limitations: No limitations for its usage, but queries that are sending you organic traffic are hidden
- Indeed Quite possibly the most powerful free analytics tool available, Google Analytics tracks pretty much every bit of traffic you can imagine on your website—where it comes from, which page is receiving it and so on.
- But it’s not purely for SEO, it’s still a helpful tool to track if you’re getting traffic from organic search.
- However, Google Analytics has since stopped showing which keywords send you that traffic. You’ll have to pair it with a tool like Keyword Hero to uncover what’s behind “(not provided).”
Alternatives: Matomo, Open Web Analytics, and Clicky
5. Google Search Console – seo tools
Constant website analysis, and alerts, and error reports
Limitations: Only shows a handful of technical SEO issues, the top 1,000 backlinks, and the top 1,000 organic keywords
Google Search Console gives you a taste of what the most used search engine thinks of your website therefore you can use it to check and fix technical issues on your website and see important SEO data like clicks, impressions, and average ranking position, submit sitemaps, and more.
If ranking in search engines like Bing and Yandex are important to you therefore note that they have their own “search console” too.
Alternatives: Bing Webmaster Tools, Yandex Webmaster Tools
6. Ahrefs Backlink Checker – seo tools
Comprehensive link analysis
Limitations: Free for the top 100 backlinks
The free version of Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or URL, along with the total number of backlinks and referring domains (links from unique sites), Domain Rating (DR), and also URL Rating (UR) where applicable.
in summary A great way to use this tool is to paste your competitor’s website and find potential link-building opportunities.
Alternatives: Moz Link Explorer
7. Google Ads Keyword Planner – seo tools
Know what people search for with this free keyword research tool
Limitations: You’ll need to run an ad campaign to see exact search volumes
certainly Enter a keyword or group of keywords into the tool, and Google Keyword Planner will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.
Alternatives: Bing Keyword Planner
8. SERP Snippet Optimization – seo tools
Preview how your web pages will look in Google’s search results
Limitations: None
See how your meta title and description will appear in the search results before you even publish your web page. Works for desktop and mobile.
and Check for truncation issues and fix them instantly.
Alternatives: Portent’s SERP Preview Tool
9. Google Trends – seo tool
See the relative search popularity of topics
Limitations: None
Google Trends shows the popular search terms over time, which is useful for uncovering seasonal variations in search popularity. Compare multiple terms to see their relative popularity over time, and watch for handy keyword suggestions.
10. Ahrefs SEO toolbar – seo tools
Check the broken links, redirect chains, nofollow links, and on-page elements for any webpage
Limitations: Technical and on-page SEO features are free, but you’ll need an Ahrefs account to see SEO metrics within the SERPs
The Ahrefs SEO toolbar is a free Chrome extension (also available as a Firefox plugin) that allows you to check for broken links, trace redirect chains, and highlight no-follow links for any webpage and It also generates an on-page SEO report that includes the web page’s:
- Title
- Meta description
- Word count
- Headers
- Hreflang tags
- Canonicals
- OG tags
indeed This makes analyzing any page much easier and faster.
If you have access to a paid Ahrefs account, you’ll also be able to see important keyword metrics like search volume, CPC, and also keyword difficulty within the SERPs.
Alternatives: Detailed SEO Extension, SEO Minion, LinkMiner (broken links), Ayima Redirect Path (redirect tracing)
11. Moz Local Listing Score – seo tools
See how your local business looks online
Limitations: Data is only available for three countries: US, Canada & UK
Moz crunches data from more than 10 different sources—including Google, Yelp, and Facebook—to score your brick-and-mortar business on how it looks online and Results come complete with actionable fixes for inconsistent or incomplete listings.
12. Yoast – seo tool
Optimize your blog posts for search engines
Limitations: Some data limitations, which you can unlock via a premium account
Enter the main keyword for your blog post, and Yoast SEO will suggest how to tweak it to optimize for search engines. You can also get suggestions for general SEO improvement for content like meta tags and URL slug. It’s primarily available to WordPress users.
Alternatives: Rank Math, All in One SEO Pack, The SEO Framework
13. JSON-LD Schema Generator For SEO
Customize how your web pages appear in the search results
Limitations: None
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Despite its outdated user experience, this tool is great for creating custom code so that your reviews, events, organizations, and people are displayed
The way you want them to be in Google’s search results. Once you’ve created your schema code, copy and paste it into your website.
Then, use the next tool to check if the implementation has been done correctly.
Alternatives: Merkle’s Schema Markup Generator
14. Classy Schema Structured Data Viewer – seo tools
Check if your structured data was implemented correctly
Limitations: None
Always double-check to make sure you’re implementing the technical aspects of SEO right. Use this tool to see if your structured data/schema markup was done correctly.
Alternatives: Google Structured Data Testing Tool, Google’s Rich Results Test (currently does not test for all possible schema markups)
15. SimilarWeb – seo tools
View site stats for any domain
Limitations: You’ll need a paid account to see every data point, but the free version is good enough to get a real-time snapshot of your competitor’s activity
Use this tool to estimate how much search traffic a website gets. See a breakdown of traffic sources, locations, and more. A helpful tool for competitor research.
16. SERP Robot – seo tools
See your ranking position for up to five keywords
Limitations: None
Enter any website or web page and up to five keywords to see where you rank for each of them. Check your competitors’ rankings too.
17. XML Sitemaps – seo tools
Create a sitemap
Limitations: Free up to 500 pages
Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Search Console and Bing Webmaster Tools.
18. Robots.txt Generator – seo tools
Generate a robots.txt for your site
Limitations: None
Robots.txt files let web robots know what to do with a website’s pages. When a page is disallowed in robots.txt, that represents instructions telling the robots to skip over those web pages completely.
Alternatives: YellowPipe’s Robots.txt Generator
19. Copyscape – seo tools
Check for duplicate content
Limitations: Only the top 10 results are shown
Enter a URL for a blog post or website, and Copyscape can tell you where else that content exists online. You might find results you’ll need to follow up with to help get your SEO in order.
20. Google Alerts – seo tools
Get alerted of any online mentions of your brand, product or company
Limitations: None
Enter your brand and company or product name and also Google will send you an email if it finds any webpage mentioning those terms.
21. Screaming Frog SEO Log File Analyser – seo tools
Upload and analyze your log files
Limitations: Up to 1,000 lines
If you’re interested to find out what Googlebot is doing on your site, you can look into your website’s log files. Screaming Frog’s Log File Analyser allows you to do that for free.
Alternatives: SEOlyzer
22. Exploding Topics – seo tools
Discover the hottest trends
Limitations: None
SEOs often target topics with high search volume, but that means targeting topics that are already popular. What if you could find and target topics right before they hit the mainstream?
Use this tool to do that.
Alternatives: Glimpse, Treendly
23. The hreflang Tags Generator Tools
In fact generate hreflang tags for your multi-language/multi-country site
Limitations: None
If your site targets different countries or different languages, you’ll need to set up your hreflang tags properly. However, it’s quite easy to mess up, which can cause issues for your site.
Enter your site’s URL, the language and country of the URL, and also the tool will generate the necessary hreflang annotations for you.
24. SEO Surfer Keyword Surfer
See search volumes and CPC data within the SERPs
Limitations: None
For Example Install this free Chrome extension by SEO Surfer, and you’ll be able to see search volumes and CPC data for any keyword you enter into Google. You’ll also see suggested keyword ideas related to your query – pop a couple into your headings to see what happens to your SEO.
Alternatives: WMS Everywhere
25. Google Mobile Friendly Test – seo tool
Check your site’s mobile-friendliness
Limitations: None
However Enter any URL and this tool will tell you if it’s mobile-friendly. It also tells you what went wrong and what you need to fix.
26. Website Authority Checker
Check your website’s Domain Rating
Limitations: None
Enter your URL and see the Domain Rating (DR) of your website. Generally speaking, the higher the number, the more authoritative your website.
A high DR has been shown to correlate positively with higher Google rankings.
Alternatives: Moz’s Domain SEO Analysis Tool
27. Whitespark Google Review Link Generator
Create a link for customers to review your business on Google
Customer reviews are important for small business’ local SEO. This tool allows you to create a shareable link for customers to review your business on Google. You can send pop these links in your social media link in bio or make them part of your content marketing.
28. SEMRush
Perform a site audit or check your ranking in search
Limitations: Although users benefit most from a paid account, you can still get a lot of functionality out of a free account.
With a free trial, you can:
- Track your search rankings with the rank checker
- Perform competitor analysis
- Perform a content and technical SEO audit of your site
- Generate a content brief for your target keyword
- Use the SEO writing assistant for content writing guidance to find relevant and related keywords
- Get recommendations to optimize existing content
- Run 10 free keyword research reports each day
If you just want to get straight to it, check out SEMRush’s pricing here.
Further resources
If you’re interested in even more tools—here are a few places to start:
- The Ultimate List of the 60 Best SEO Tools (Free & Paid) — a comprehensive tools list curated by SEMRush
- 36 Free SEO Tools for DIY SEOs — a curated list of tried and tested free SEO tools by Ahrefs
- The Complete Beginner’s Guide to SEO — an overview of what you might be able to do with these tools
Hope these all help with boosting your SEO strategy!
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